Published : 09 January 2012, 11:19 CET

Author : Tine Froberg Mortensen

Contact : Tine Froberg Mortensen

Timeline 1990 - 1999

1999
LEGOLAND California opens in Carlsbad, southern California, in March.
LEGO Group undergoes restructuring. The changes result in the loss of 1000 jobs.
Mitchel Resnick of the Massachusetts Institute of Technology (MIT) is named as the new LEGO Papert Professor of Learning Research.
The LEGO brick is named as one of the "Products of the Century" by Fortune Magazine.
LEGO World Shop opens on the internet.
The first LEGO products-only store opens in the Bluewater centre in Dartford, London, England.

Selected Product News 1999
LEGO MINDSTORMS Robotics Invention System 1.5
Star Wars (LEGO SYSTEM)
Rockraiders (LEGO SYSTEM)
Winnie the Pooh and Friends (LEGO DUPLO)
LEGO TECHNIC Slizers.
ROBOLAB (educational)
LEGO Soft (educational)

ZNAP1998
The brand statement "Just Imagine..." is introduced into the LEGO universe.
For the first time ever, LEGO Group faces a deficit.
In April the new LEGO logo is presented. It is a graphically "tightened" version of the logo used for the past 25 years.
In May there is an urgent recall of the LEGO PRIMO Ladybird rattle from end-consumers and retailers after it is discovered that there is a risk of it lodging in small children's throats.
LEGO Media International begins collaboration with the Danish Egmont Group on the publication of children's books.
The Next Generation Forum is established.
The Japanese emperor Akihito and the empress Michiko visit LEGOLAND Billund.

Selected Product News 1998
LEGO MINDSTORMS
LEGO TECHNIC CyberMaster
Eight new LEGO PRIMO sets
Res-Q (LEGO SYSTEM)
X-Treme (LEGO SYSTEM)
ZNAP
LEGO Mudhoppers (Kid's Wear)
LEGO Creator (software)
LEGO Chess (software)
LEGO Mindstorms 1998LEGO Loco (software)

1997
For the first time, a CD-ROM containing building instructions is included with a model set. The set also contains a Bar Code Truck with a programmable bar-code reader.
A 700 m2 LEGO Imagination Center is opened on 13th October in Disney Village, Florida.
The first LEGO MINDSTORMS Learning Center opens at the Museum of Science and Industry in Chicago, USA.
The names PRIMO and DUPLO are changed to LEGO PRIMO and LEGO DUPLO on January 1st.
Consumer Service Centre Billund and Consumer Service Centre Americas established.
LEGO happening in Kremlin Palace, Moscow (more than 300.000 children participate).
LEGO Kids Wear shop opened in Oxford Street, London.

Selected Product News 1997
LEGO SCALA
Diver theme (LEGO SYSTEM)
The Bat Castle (LEGO SYSTEM Castle)
UFO boxes (LEGO SYSTEM Space)
LEGO Island (software)
Yellow Submarine (LEGO TECHNIC)
LEGO DUPLO Dinosaurs

1996
www.lego.com is launched.
LEGOLAND Windsor, the first LEGOLAND family park outside Denmark, opens on March 29.
New development department, SPU Darwin, is established. Its work includes the development of software based on and related to LEGO products.
LEGOLAND Billund has now had 25 million visitors since its opening on in 1968.
The new LEGO Truck Show takes to the road.
The LEGO Award goes to actor Paul Newman and the organization "The Hole in the Wall Gang".

Selected Product News 1996
Time Cruisers (LEGO SYSTEM)
Western (LEGO SYSTEM)
Exploriens (LEGO SYSTEM Space)
The children's magazine LEGO Clicks (France and Switzerland)

1995
Godtfred Kirk Christiansen, son of the company's founder, passes away on 13th July.
LEGO Belgium and LEGO Netherlands become LEGO Benelux.
Weekly LEGO programmes on national television in Latvia and Lithuania.
LEGO happenings and exhibitions in Latvia, Peru, Hungary, Switzerland, Denmark, Greenland, the USA, Canada, Italy and Ecuador.

Selected Product News 1995
LEGO DUPLO PRIMO (DUPLO BABY in North America)
LEGO FreeStyle
LEGO SYSTEM Aquazone
LEGO TECHNIC Control II
DUPLO play books

1994
LEGO Mexico is established.
First ever TV campaign in China.
The UNHCR uses LEGO mini-figures on posters around the world.
The "Travel in Space", arranged by LEGO USA, opens in Space Center, Houston.
E-mail is taken into use between LEGO Japan and Billund.
The LEGO Center in Billund opens.
8,880 employees world-wide.
Kjeld Kirk Kristiansen is appointed Knight of the Order of Dannebrog.

Selected Product News 1994
LEGO Belville
Islanders (LEGO Pirate line)
Super-Car (LEGO TECHNIC)
Spyrius (Space)
DUPLO playhouse

1993
Building happening on the Red Square in Moscow in co-operation with the department store GUM.
A 60.000m2 DUPLO factory opens in Willisau, Switzerland. The plant closes in 2006.
LEGO South Africa is re-established.
LEGO Kid's Wear launched.

Selected Product News 1993
Ice Planet 2002
Forklift truck (TECHNIC)
LEGO DUPLO 4,5-V Train with new rail system and sounds
The LEGO SYSTEM Basic Brickvac

LEGO Imagination Center Bloomington 19921992
A Guinness record in railway line construction is set - 545 meters of LEGO rails with three model locomotives.
The world's largest LEGO Castle is built on Swedish television. Over 400,000 LEGO bricks are transformed into a castle 4.45 m x 5.22 m castle, measured for the Guinness Book of Records.
The Second LEGO World Cup Final is held in Billund in August with 32 children participating from 11 countries.
LEGO Japan is established.
LEGO Hungary is established.
For the first time, a large scale introduction of LEGO products is made in the People's Republic of China.
First LEGO Show in Russia.
LEGO Imagination Centre is opened in Mall of America in Blomington, Minneapolis, USA.

Selected Product News 1992
LEGO Town Paradisa theme
LEGO DUPLO Toolo
Truck with pneumatic elements (Technic)

1991
Hotel Vis-a-Vis in Billund is renovated and renamed Hotel LEGOLAND.
7,550 employees.
The number of moulding machines in the five LEGO factories reaches 1,000.

Selected Product News 1991
Harbour theme (LEGO Town)
Ships (re-launch)
Flex-system elements (Technic)
9-V train (Travo controlled)

1990
The LEGO Group is now one of the world's 10 largest toy manufacturers - the only one in Europe (the others are American and Japanese).
The magic barrier - one million visitors in a single year - is broken for the first time at LEGOLAND Billund on 4th September.
Godtfred Kirk Kristiansen, son of the company's founder, celebrates his 70th birthday on 6th July.
LEGO Malaysia is established.
LEGO Publishing is renamed LEGO Licensing.
The LEGOLAND Band issues an LP.
Professor Xavier Gilbet, IMD, Switzerland, is appointed LEGO Professor, Business Dynamics.

Selected Product News 1990
DUPLO Zoo
Model Team
LEGO Technic Control Center
LEGO Dacta composing kit