Published : 09 January 2012, 11:20 CET

Author : Tine Froberg Mortensen

Contact : Tine Froberg Mortensen

Timeline 2010 -

2012
“Step Up”: Organisational change in order to prepare the LEGO Group for future growth and to make it more adaptable and competitive. Corporate Management changes from 6 to 22 persons.
LEGO Universe closes as well as DesignbyME, because the two product lines are not sustainable.
LEGO Education becomes a separate subsidiary under LEGO A/S.

LEGO FriendsSelected Product news 2012
LEGO Friends. A new line targeted at girls aged 5-8

2011
LEGOLAND Florida opens. The world’s largest LEGOLAND Park.
The LEGO Group launches its first appcessory “Life of George".
The LEGO Group is now the world’s third largest toy manufacturer in terms of sales.

Selected Product news 2011
LEGO Technic Unimog
LEGO Ninjago spinnersNinjago
Alien Conquest

2010
Online game LEGO Universe launches.
The World’s largest LEGO Mosaic is assembled in London. It measures 15,3 x 6,4 meters and consists of 384.000 LEGO Bricks and 1500 building plates and the motif is several Star Wars figures.

Selected Product news 2010
Prince of Persia
Atlantis