We want to maximize the positive impact we have on human beings and society, and to continue to provide children all over the world with high quality and creative play experiences.
In 2008, we defined four key promises integral to our company values foundation and we continue to find innovative ways to further our actions on these promises.
The four promises as described in the LEGO® Brand Framework:
The Planet Promise formulates how we aspire to leave a positive impact on the world – whether this is in respect to individuals or the wider community. We know our employees are fundamental to us living up to and delivering on our values, which is why we are dedicated to ensuring that our employees’ competencies and creativity continue to develop. Above all, our wish is to engage in a respectful dialogue with our stakeholders, internally as well as externally.
Keeping children safe when playing is always a top priority for the LEGO Group, so we never compromise on the safety of our products. Every year, we invest significant resources in the innovation and maintenance of the highest levels of toy safety, and thereby continue to produce the highest quality of safe products.
Secondly, we believe that all our employees should be able to come and work for us and arrive back home safely without injuries. We continually strive to embed a strong workplace safety culture and we are proudly continuing on this journey together with our employees.
Support Children’s Right to Grow
It is our mission to ‘Inspire and develop the builders of tomorrow’ – a reflection of the company’s fundamental belief in the value of play and learning through play in society and for children in particular. While playing, children learn to unfold their creativity and develop valuable skills and this is important for all children. We believe that you cannot play without learning, and that you cannot learn without playing.
Because of this, we develop products that support these traits and we are passionate about promoting children’s right to play and develop. This involves both the LEGO Group and the LEGO Foundation carrying out academic research in the field of play and learning, while actively promoting these opportunities for children.
Care for Nature
We have a responsibility to minimize our impact on the environment through our operations and the products we manufacture. We also believe we have an opportunity to positively impact the environment in the future by immersing children in sustainability and responsibility issues, as they will be the builders of tomorrow.