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Author : Morten Vestberg

Contact : Morten Vestberg

Smaller Boxes

In line with its ambition to reduce its carbon footprint, the LEGO Group will be introducing smaller boxes in 2013, which will lower the CO2 impact of its packaging by about 10%.

In 2013, the LEGO Group will be introducing a new series of environmentally friendly, smaller LEGO® boxes containing the same number of LEGO® bricks. The change will reduce the LEGO Group’s annual consumption of cardboard for boxes by about 4,000 tons, depending on the number of sets sold.

At the same time, the cardboard used in the new boxes will carry FSC certification. FSC (Forest Stewardship Council) is an international certificate guaranteeing that paper, cardboard, etc., comes from sustainable forests.

“We are introducing the new boxes as an environmental measure, and hope at the same time that consumers will welcome the visible change. We’re reducing the size of our boxes because we think it makes sense for shoppers, customers and for our business – and because we harbor an ambition to exert a positive effect on our surroundings. We believe we share responsibility for our planet, the wider community, and the generations to come,” says Jørgen Vig Knudstorp, CEO of the LEGO Group.

In 2013, all new products launched will be packed in smaller boxes, and by 2015 all LEGO® products on the market will be packed in the smaller boxes. The change will reduce the CO2 impact from packaging by about 10%, and the smaller boxes will make it possible to save approx. 18% of the cardboard used for LEGO® boxes.

New Boxes a Benefit to Everyone
The reason for the LEGO Group’s focus on reducing packaging is that approx. 15% of the Group's total CO2 impact is associated with its packaging. But the new boxes are good news and not only for the environment.

“Consumers will find it easier to handle the packaging, retailers will have space for more boxes on their shelves, and we’ll use less energy in transporting the goods to the stores. So it’s a win win situation for everybody,” says John Goodwin, CFO of the LEGO Group.