Since June 2014, new LEGO® products have been sold in smaller boxes certified by the Forest Stewardship Council®. Producing the boxes uses on average 14% less paper while supporting certified and responsibly managed forests.
"The FSC logo on the box may seem insignificant when you see it for the first time, but it is a major milestone for us, and an important element in our efforts to become carbon positive by 2016", says Jørgen Vig Knudstorp, President and Chief Executive Officer of the LEGO Group
The LEGO Group will reduce CO2 emissions by 10,000 tonnes in 2014. This is the estimated impact of the global introduction of new, smaller LEGO® boxes. For 2014, a total of approximately 6,000 tons of cardboard will be saved, and the smaller boxes will reduce transportation needs by 3,000 truckloads.
Besides reducing the actual size of the boxes, having the Forest Stewardship Council (FSC) certify the materials used for boxes and instructions marks an important step towards making the LEGO Group’s packaging materials more sustainable. The reduction in packaging also supports the environmental targets pledged in the Climate Savers Partnership with WWF, which the LEGO Group entered in 2013. The LEGO Group is the first company in the toy industry to join the partnership.
“The FSC logo on the box may seem insignificant when you see it for the first time, but it is a major milestone for us, and an important element in our efforts to become carbon positive by 2016. As a responsible company, we want to help preserve the forests, their wildlife and all of their inhabitants to the benefit of the environment and future generations”, says Jørgen Vig Knudstorp, President and Chief Executive Officer of the LEGO Group, adding:
“Making our packaging more sustainable and using forest resources wisely are some of the ways we support our environmental ambitions, and I hope this may also inspire children to think about how we can build a better tomorrow. We will certainly continue to look for ways to improve and lower our direct impact on the planet.”
Sustainable wood sourcing through certification
As one of the world's most respected forest certification schemes, FSC is a global system with certificates issued to all different types of forest around the world. FSC works to improve forest management worldwide, and through certification creates an incentive for forest owners and managers to follow the best social and environmental practices.
“We are very proud of achieving FSC certification for our sourcing of packaging for LEGO boxes this year. We have done so through great collaboration with our suppliers and retail customers, and we have all been excited to get the new boxes into shops all over the world”, says Bali Padda, Chief Operating Officer of the LEGO Group.
Since 2011, the LEGO Group has carefully evaluated how to best reduce the size of LEGO boxes and to use FSC certified paper for boxes and instructions while following a reasonable business model.
“Our next step is to look at other paper and cardboard materials — from brochures and office supplies to the printed material in our shops”, says Bali Padda.
As of today, more than 90% of the material the LEGO Group uses for core line product packaging is FSC certified, and the goal is to reach 100% by 2015. At the same time, a minimum of 75% recycled material is to be used for packaging.
Kim Carstensen, Director General of the Forest Stewardship Council comments:
“We are thrilled that the LEGO Group chose to implement such an ambitious FSC policy. When a big purchaser sets high demands for responsible sourcing, this echoes throughout the packaging and paper industry. There is no doubt that the LEGO Group has inspired and encouraged the supply chain to apply more responsible practices in their operations”, adding:
“With the FSC logo on LEGO boxes we are able to reach families throughout the world and show who we are and what we stand for.”
In 2014 the LEGO Group obtained the FSC Code of Custody certification (FSC-C117818), ensuring that all materials can be traced within the LEGO Group and that the certification status is verified by external certification bodies.
Interim highlights – responsibility agenda
The interim highlights covering the responsibility performance of the company for the first six months of 2014 include:
• Product safety: no product recalls. Since 2009 the LEGO Group has not recalled a product from the market — the target is always zero recalls
• Employee safety: 11% reduction in the employee Lost Time Injury rate from 1.7 to 1.5 for the first six months of 2014 compared to the full year result of 2013 — working towards a full year target of under 1.6
• Energy efficiency: 0.3% increase in energy efficiency in the LEGO Group’s production facilities in the first half of 2014 — working towards a target of 2.5% year on year
• Recycling waste: 90% of waste recycled — continuing the high level of 90% for the full year of 2013 — full year target is 90%
For more information about the LEGO Group’s responsibility efforts please go to: www.LEGO.com/responsibility
The LEGO Group’s interim financial results will be published on 4 September at 10.30 AM CET. Please go to: http://aboutus.lego.com/news-room.
The LEGO Group:
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