Published : 09 January 2012, 11:19 CET

Author : Tine Froberg Mortensen

Contact : Tine Froberg Mortensen

Timeline 2000 - 2010

2009
The LEGO Group is now the world’s fifth largest toy manufacturer in terms of sales.
Warner Bros. and the LEGO Group announce plans to develop the first-ever feature film based on LEGO bricks and icons.
The LEGO Group announces a multi-year partnership with Disney Consumer Products obtaining exclusive rights to construction toys based on the entire portfolio of Disney and Disney Pixar properties.
A completely new product line – LEGO Games – is launched. The line consists of a series of board games that can be played by the whole family. Pilot launch in the UK and Germany. Rest of world to follow.

Selected product news 2009
LEGO Games
Powerminers

2008
The LEGO brick celebrates its 50th anniversary.
While maintaining production in production sites in Eastern Europe, Mexico and Denmark, the LEGO Group decides to take back the majority of its production so that most LEGO products will be produced inhouse.
The Taj Mahal is launched – containing the largest number of bricks so far: 5,922 bricks.
LEGO owner Kjeld Kirk Kristiansen is inducted to the Toy Industry Hall of Fame (US).

Selected product news 2008
LEGO Indiana Jones
Agents

75th anniversary2007
The LEGO Group celebrates its 75th anniversary on 10 August in good shape.
LEGO Club has approx. 2.6 million members.
All distribution for the European and Asian markets is gathered in one distribution center in the Czech Republic.
The LEGO Group enters a license agreement with Lucasfilm Inc. on the production of LEGO Indiana Jones sets.
The LEGO Star Wars™ Millennium Falcon is the largest LEGO model so far. Weight 6 kilos. Number of elements included: 5,195 pieces.

Selected product news 2007
Power Functions (electric building system)
LEGO Aqua Riders

2006
4922 employees.
The LEGO Group announces plans to outsource major parts of production to external partners.
The LEGO plant in Willisau (Switzerland) closes.
www.LEGO.com averages more than 8 million aggregated daily unique visitors per month.
The visitors spend an average of about 28 minutes at LEGO.com.
CEO Jørgen Vig Knudstorp publicly announces Shared Vision – an action plan for the company until 2010.

Selected product news 2006
MINDSTORMS NXT is launched – new and considerably improved version of the LEGO robotics system.
Parcheesi – Board Game

2005
The LEGOLAND parks are sold to Merlin Entertainments. The parent company of the LEGO Group – KIRKBI – buys a share of Merlin Entertainments. Today KIRKBI owns approx. one third of Merlin. The LEGO Group posts a profit again. The company is back on track.
CEO Jørgen Vig Knudstorp launches a five-year strategy plan (Shared Vision) for the LEGO Group.
The LEGO Group sets up its LEGO Ambassador Progamme to create closer ties between the company and LEGO Fans.
LEGO Factory at www.lego.com enables you to design your own model and then buy the LEGO elements you need to build it online.

Selected product news 2005
LEGO Vikings
Exo-Force
DINO 2010
LEGO Designer Sets

Jørgen Vig Knudstorp2004
In January, the LEGO Group announces the results of 2003 – a huge deficit. Owner and CEO Kjeld Kirk Kristiansen heads up the building of an action plan to turn around the company. In October he appoints Jørgen Vig Knudstorp as new CEO of the company.
The year ends with another huge deficit due to heavy write-downs.
The LEGO Group and Ferrari launch an agreement to make LEGO sets based on the iconic race cars.
The DUPLO trade mark is relaunched as a result of consumer requests.
LEGO Factory at www.LEGO.com enables you to create your own model and buy the LEGO elements required to build it.

Selected product news 2004
LEGO Ferrari
LEGO Outdoor Racers

2003
The LEGO Group signs the UN Global Compact initiative.
For LEGO minifigures who represent real-life persons or characters from books, movies or TV series, the yellow facial colouring is replaced by a more authentic skin colour, facial expression and hair style.
The first BIONICLE film, Mask of Light, is released and proves to be a big success.

Selected Product News 2003
CLIKITS – new design system for girls
LEGO Orient Expedition

Kjeld Kirk Kristiansen opens LEGO Brand Store in Cologne2002
The brand statement "Play On" replaces "Just Imagine...".
The LEGO DUPLO brand is replaced by the LEGO EXPLORE brand covering all pre-school activities.
LEGO Brand Retail stores open in Cologne, Germany (September), Milton Keynes, England (November) and Moscow, Russia (December).
LEGOLAND Deutschland opens at Günzbrug, Germany.

Selected Product News 2002
Music Composer (LEGO EXPLORE)
Music Roller (LEGO EXPLORE)
Island Extreme Stunts (+ PlayStation game)
WilliamsF1 Racer
Galidor
SpyBotics

2001
LEGO My World receives an important award in Germany for the best software learning product at the book fair in Frankfurt.
LEGO Mindstorms Robot “Jitter” is sent into orbit around the earth with the International Space Station.
LEGO Serious Play is unveiled in the autumn.
Deficit is again turned to profit for LEGO Group.

Selected Product News 2001
LEGO BIONICLE (+ BIONICLE PC and Nintendo game)
LEGO DUPLO dolls
LEGO Bob the Builder
LEGO Harry Potter
Jack Stone
Alpha Team
LEGO My World (software)
Island 2 - The Brickster's Revenge (software)
LEGO MINDSTORMS Robotics Invention System 2.0 – released in rest of world

2000
The company mission and fundamental beliefs are being revised to "Children are our role models..."
The British Association of Toy Retailers names the LEGO brick "Toy of the Century".
The LEGO Group achieves its budgeted surplus of DKK 500 million and employees are rewarded with a bonus and a global party.
The LEGO Group signs a partnership deal with Warner Bros. relating to the launch of LEGO Products based on Harry Potter’s magic universe.
LEGO factory opens in Kladno, Czech Republic.
The LEGO Group runs a DKK 1 billion deficit.

Selected Product News 2000
LEGO & Steven Spielberg MovieMaker Set (LEGO Studios)
Decoration foam (LEGO SCALA)
Grand Silver Champion (LEGO TECHNIC)
Speed Slammers (LEGO TECHNIC)
LEGO MyBot
LEGO Football (LEGO Soccer in the US)
The Musical Apple
LEGO MINDSTORMS Robotics Invention System 2.0 – released in Japan